Imagine this, you open up Facebook and find a message from a prospect asking for your help with
a project. You open up LinkedIn and find another message from someone wanting to discuss your
Later, you log back into Facebook and see a post from a local businessperson asking for SEO
copywriting help and 6 out of the 8 responses are other people recommending you. Sounds good,
It’s happened to me and it can happen to you, too.
Social media is one of the best and easiest ways to research potential clients and start the
relationship-building process that can land you the assignments you want.
Because ultimately, whether you receive a project or not, getting work is all about two things:
relationships and perception.
That’s where social media comes in.
You can use Facebook, LinkedIn, Twitter, and other networks to showcase your knowledge and
connect with others.
Here are 3 Ways You Can Use Social Media to Land Clients
- Connect with people. When you meet people at an event and they give you their business
card, follow up with a request to connect via LinkedIn. Or, if it’s a more personal
connection, via Facebook.
Send a message reminding them of where you met and why you’d like to connect. If they’re
on LinkedIn, review their profile. Do they work for an organization that might hire
freelancers? Who else do they know? What groups are they in?
Don’t try to sell yourself yet. At this point, you’re just gleaning information. To keep track,
you can use a spreadsheet.
- Join relevant and active groups on LinkedIn. Review a dozen or so groups and then
choose three to four that you plan to stick with. More than that gets unwieldy. For groups
to be useful, you have to participate. Effective social media directly relates to the value you
give. Schedule 15 minutes, 3 times a week to scan the discussions and comments in the
groups you joined. If you have something valuable to add, add it.
Tip: Don’t try to sell here. Be helpful and share value as if you were talking to a friend.
The networking group BNI has an expression, “Givers Gain.” Don’t drop in links to your
website or contact info at first. You want to be helpful, not spammy.
Once or twice a week, create a new discussion in each of your LinkedIn groups. This can
be a question you have, an interesting article you read, or a blog post you wrote (yes, you
can post that here).
This shows your willingness to share information and your knowledge. People in the group
will reach out to you to connect. If you’ve positioned yourself as an expert, some of those
people will want to hire you.
3. Join Facebook groups relevant to your industry and to your town if you do business
My town, Doylestown, Pennsylvania, has a community group page that has become a
resource for all things Doylestown. It operates almost like a mini “Angie’s List” with
people constantly asking for referrals for painters, doctors, and yes, even SEO copywriters
(that’s where my referrals came from). Get to know the moderators of this group page if
you do business locally. If the page is successful and active, these moderators will know
many people in town.
If local business isn’t part of your marketing mix, you’ll want to concentrate more on the
Facebook business pages and on the LinkedIn groups.